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Brazilian lawsuit accuses Apple of ‘planned obsolescence’ with rapid release of 4th-gen iPad

“Brazil’s Jornal do Comérciao reports that the Brazilian Institute of Politics and Law Software (IBDI) has filed suit against the iPad maker, claiming that the company could have, when launching the third-generation ‘New iPad,’ implemented all of the technological upgrades it introduced in the fourth-generation model,” Kevin Bostic reports for AppleInsider. “Apple’s failure to do so, the suit alleges, amounts to planned obsolescence and unfair business practices.”

“‘Consumers thought [they were] buying high-end equipment,” said IBDI attorney Sergio Palomares, ‘not knowing [it] was already an obsolete version,'” Bostic reports. “If Apple is found guilty of unfair business practices, the company could be forced to compensate all Brazilian customers who bought the third-generation iPad.”

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MacDailyNews Take: The Lightning connector was introduced during a special media event by Apple on September 12, 2012 on iPhone 5, iPod Touch (5th gen.), and the iPod Nano (7th gen.). Apple wasn’t ready — for marketing reasons, at least, and, perhaps, technical reasons, at most — to release it on just on iPad (3rd gen.) back on March 16, 2012. Lightning wasn’t added to iPad until October 2012 when iPad (4th gen.) and the iPad Mini debuted. This lawsuit is frivolous, without merit, and its claims unprovable.

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