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Why Apple’s ‘next big thing’ might instead be many little ones

“Nothing short of a new blockbuster product seems likely to convince the growing army of Apple skeptics that a post-Jobs Apple can innovate its way to continuing growth for years to come,” John-Erik Koslosky writes for The Motley Fool. “Even Jim Cramer, who remains bullish on Apple, said Thursday that what the company needs is ‘the next big thing.’ That’s probably why there’s been so much anticipation of the planned Apple TV. It’s presumed to not only be a blockbuster, but a big-ticket item, just the kind of product that could put juice back in Apple’s stock.”

“But investors may be missing clues about Apple’s future that suggest it could rest not on the next big blockbuster iProduct, but in spiderweb-like growth through ‘next little things,'” Koslosky writes. “Of course, Apple could surprise us all and unveil the “next big thing” any day. After all, it’s usually a few years between big innovations from Cupertino. The iPod was released in 2001, and the iPhone did not debut till 2007. It’s been only three years since the iPad was released, and we already have a mini version and a 128GB version of the tablet.”

Koslosky writes, “But even if that “next big thing’ doesn’t happen anytime soon, investors should take into account that Apple continues to look for ‘next little things’ as well. And those little innovations could prove important in maintaining Apple’s great advantage: stickiness.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]

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