“All everybody wants to talk about is the massive opportunity on the low-end in emerging markets. That’s the defense for renewed rumors that Apple will produce not just a ‘cheaper,’ but lower-quality iPhone late in 2013 or shortly thereafter,” Rocco Pendola writes for TheStreet. “That supporters of a less-expensive iPhone have to ‘defend’ the idea tells you much of what you need to know.”
“I expressed concern over a cheaper iPhone but ultimately discounted the rumors. I don’t think Tim Cook is dumb,” Pendola writes. “He will not slum it with a $100 phone made of plastic. Not going to happen. If anything, we have a repeat of iPad mini coming; a situation where people (except for me) expect low-end, but get a slightly less expensive, still premium-priced, high-quality product.”
Pendola writes, “But, let’s assume the rumors are true and Apple mindlessly churns out a cheaper iPhone… I shudder to think of the mess Tim Cook will find himself in a year or three from now if he effectively spits on everything Steve Jobs built at Apple.”
Read more in the full article here.
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