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Why Apple iPad will keep tablet share crown: A lesson from the iPod

“Almost 3 years into the Apple iPad launch there appears to be an interesting pattern emerging regarding tablet market share which could be good news for Apple investors,” Bill Shamblin writes for Seeking Alpha. “Despite the availability of a number of competitive tablets in the market with the release of Google’s Android Honeycomb 3.0 in 2011, Apple appears to be holding it’s own in table market share, with a 50.4% market share for 2012 Q3. (2012 share is expected to come in at 53.8%, source: IDC.)”

“Thinking back to the launch of the iPod, could it be the iPad (and tablets as a whole) will mirror the consumer purchase dynamics seen with MP3 players?” Shamblin writes. “Note, over the past 10 years, according to Apple, the iPod has been able to maintain a 70% market share.”

Shamblin writes, “A key competitive advantage of the iPad is Apple’s ability to market a clearly understood and seamless content solution for its tablet devices; a competitive advantage Apple has exploited in the past with its MP3 players. As long as the iPad is perceived by consumers to be the best and easiest source for online content; investors can expect to see iPad maintain it’s position as the #1 brand in tablets and thus continue to see substantial revenue growth in the tablet space through 2016.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Mark Townend” for the heads up.]

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