“According to a report out last week from Toni Sacconaghi, a Bernstein Research analyst,” JP Mangalindan reports for Fortune, “while Apple already has a fervent following, it technically lacks the ‘high customer repurchase intention”‘ associated with brands of this type, like Nike, Louis Vuitton, and Saks.”
Mangalindan reports, “That’s changing quickly. A consumer survey also conducted by Bernstein Research seems to back that up: 95% of current iPhone users in Europe and North America plan on repurchasing an iPhone now, and 85% of iPad customers plan on repurchasing another iPad some time down the line as well. As the hyper-growth company of the last five years, largely propelled by the iPhone and iPad lines, less than 50% of Apple’s actual profits currently come from repeat customers, but given those survey results, the inflection point should arrive some time in 2015.”
Read more in the full article here.
MacDailyNews Take: Apple’s stickiness makes the fine folks at Crazy Glue blush.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]