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Apple CEO Tim Cook on challenge of keeping company cutting edge (with video)

In case you, or your DVR, missed it last night, here’s NBC News interview with Tim Cook.

Steve Jobs’ hand-picked successor, current Apple CEO Tim Cook, talks exclusively to Rock Center Anchor and Managing Editor Brian Williams about Apple’s battle with Samsung, glitches with their maps app, the prospect of Apple TV and the challenge of keeping Apple cutting edge.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that. – Apple CEO Tim Cook

Part 1:

Part 2:

Direct link to video here.

MacDailyNews Take: Cook and Apple come off very well in this piece. Good job, Tim!

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