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Barclays: Cheaper iPhone for emerging markets ‘key’ for Apple

“Barclays Capital’s Ben Reitzes today returns to a theme brought up frequently in the past couple years, namely the prospect of Apple offering a less-expensive model of iPhone to tap growth of smartphones in emerging markets,” Tiernan Ray reports for Barron’s.

Ray reports, “Reitzes, who has an Overweight rating on Apple shares and an $800 price target, posits Apple’s challenge as that of defraying Google‘s Android‘s advances with cheaper devices, writing ‘a key test of Apple’s long-term model will be whether the company can capture the growth associated with a new wave of emerging market consumers who could enter the smartphone market through low priced Android devices.'”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]

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