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Apple stops selling customer protection plan in Italy

“Apple Inc has stopped selling a customer protection plan that raised concerns with Italy’s antitrust authority, a company spokesman said on Tuesday,” Lisa Jucca and Naomi O’Leary report for Reuters.

“Italy’s competition watchdog had threatened the U.S. giant with a fine and even temporary closure of its Italian operations if the company did not make it clear to customers that they were entitled to a free two-year warranty on its products, in accordance to EU law,” Jucca and O’Leary report. “As of November 9, Apple is no longer selling its own, broader AppleCare Protection Plan (APP) in own brand retail stores in Italy, nor distributing the APP to Apple resellers, a company spokesman confirmed to Reuters.”

Jucca and O’Leary report, “A spokeswoman for [Italy’s antitrust watchdog] AGCM said talks between Apple and the Italian regulator were still in progress. The regulator is expected to near a decision at the end of November.”

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