“Apple’s plans for television will have nothing to do with killing cable companies and everything to do with playing nice with them, famed investor Mark Cuban believes,” Don Reisinger reports for CNET.
“Speaking to Adweek in an interview published today, Cuban said that the idea that Apple would invest its bundles of cash in trying to “blow up cable companies” with its own deals with programmers is pure nonsense.,” Reisinger reports. “‘I think there is zero chance of that happening,’ Cuban said. ‘Apple tries to do everything on commission. It’s not big on upfront deals, and I don’t see that changing.'”
Reisinger reports, “However, Cuban does believe that there’s a possibility Apple could deliver a new Apple TV set-top box that’s designed to complement current cable and satellite services. And that platform could act as a jumping-off point for the company to do other things in the entertainment space.”
Read more in the full article here.
Mike Shields reports for Adweek, “With the future of television up in the air, the HDNet founder shared his thoughts with Adweek on whether Apple is set to reinvent TV.”
If Apple just rolls out a nice set-top box with a cool user interface, is that enough to make any waves?
Yes. This would be the smart approach. Having a set-top box that uses a TV-ready version of iOS that changes the paradigm for user interfaces would create a platform from which Apple could sell content and integrate new options. I don’t think there is any doubt that if Apple released a set-top box that supported authentication for multichannel video programming distributors (like cable and satellite companies), it would be a huge success.
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]