“Tablet makers have failed to compete with Apple in the $400-and-up market segment, and a new, smaller iPad priced below $300 is only expected to make matters worse for the competition,” Neil Hughes reports for AppleInsider.
“Analyst Shaw Wu with Sterne Agee said he believes Apple’s so-called ‘iPad mini’ will prove to be ‘the competition’s worst nightmare,'” Hughes reports. “He noted that competitors are already struggling to compete against the $399 iPad 2 and $499 iPad, and Apple hitting an even lower price point will only expand its share of the tablet market.”
Hughes reports, “Wu doesn’t believe Apple needs to hit the $199 price point and match Google and Amazon. In fact, he thinks Apple could sell its smaller iPad for around $350 and it would still be a success.”
Read more in the full article here.