“Apple is returning to downtown San Jose’s California Theatre for its next product announcement on Oct. 23, the first time in seven years that the Cupertino company has used the historic venue to introduce a new consumer device,” The Mercury News reports.
“Apple cofounder Steve Jobs debuted new devices at the venue in 2004 and 2005, which featured serious star power [U2 frontman Bono and guitarist The Edge, in 2004] from the world of music and a focus on entertainment offerings,” The Mercury News reports. “The company also announced partnership with Disney to sell downloadable TV series and movie trailers for use on the Mac and new iPod models” in 2005.
More in the full article here.