“Apple’s iPad Mini will increase the company’s overall tablet sales, but will cause some potential buyers of Apple’s higher priced, regular iPads to buy the cheaper, smaller tablet instead,” Patrick Seitz reports for Investor’s Business Daily.
“In a research note Wednesday, Janney Capital Markets analyst Bill Choi said he expects 15% cannibalization to current iPad sales from the iPad Mini. Piper Jaffray analyst Gene Munster puts the cannibalization rate at 20%,” Seitz reports. “Apple is expected to unveil the iPad Mini at an event Tuesday in San Jose, Calif., near its headquarters in Cupertino. The smaller tablet is believed to have a 7.85-inch display vs. 9.7 inches for the regular iPad. Choi expects the iPad Mini to hit stores on Friday Nov. 2 and sell in the range of $299 to $399… Munster says Apple will sell the iPad Mini starting in the range of $249 to $299 to better compete with 7-inch tablets from Google and Amazon.com.
Read more in the full article here.