Bloomberg reviews OS X 10.8 Mountain Lion: Binds you ever more firmly to Apple

14 years ago

“Mountain Lion, the latest Mac operating system, introduces more than 200 new features but seems to have only one overarching goal: binding your computer ever more firmly to your iPhone and iPad, while binding you ever more firmly to Apple,” Rich Jaroslovsky writes for Bloomberg.

MacDailyNews Take: Byproduct, not the goal. The goal is to make things seamless for people. Going all-Apple is simply the very best way to live your digital life.

“The most significant change in Mountain Lion is its integration with iCloud, the free Apple service that automatically stores your data online and lets you easily access it from any Apple device,” Jaroslovsky writes. “For instance, using the Documents in the Cloud feature, I created a file on the Mac using Apple’s Pages word-processing application, pulled it down on an iPad to make a few tweaks, then saw them reflected the next time I came back to the Mac.”

Jaroslovsky writes, “Mountain Lion also brings the Messages app, already used on the iPhone, iPad and iPod touch, to the Mac. Messages, which replaces the previous iChat program, allows you to send free, unlimited texts to fellow Apple users. Even better, your conversations are duplicated and kept up to date on all your Apple devices, so that, in my case, I was able to start a conversation with an iPhone-wielding offspring using the Mac, then seamlessly continue it on an iPad. Then there’s AirPlay Mirroring, which allows you to wirelessly toss anything from your Mac’s screen onto a high- definition television equipped with the compact $99 Apple TV set-top box. It sure beats fumbling with a projector and cables if you’re doing, say, a PowerPoint or Keynote presentation. But it makes you dependent on yet another piece of Apple technology. Which, of course, is precisely the idea.”

Read more in the full review here.

MacDailyNews Take: A typical nudnik review. Included here so you can see the sort of claptrap that’s s rattling around in the empty-headed ignorati of the world.

Note that everything he tries is seamless and works perfectly for him, but Richie thinks he’s supposed to want so-called “choice.” “Choice” as in the ability to stupidly wander into a Staples, buy the wrong devices, and therefore forgo the seamlessness and total ease that’s enjoyed by Apple product users every single day.