“I queried Raymond Soneira, the founder, president, and CEO of DisplayMate Technologies, earlier this week about the timing of the upcoming 13-inch Retina MacBook Pro,” Brooke Crothers reports for CNET. “Though he wasn’t able to address that question, he did give a pretty good answer about why he thinks Apple is going Retina.”
“Soneira believes Apple will continue to adopt Retina across all ‘premium’ products, including the Apple TV,” Crothers reports. “”My…theory is that color consistency and accuracy among all Apple devices is more important for Apple than Retina Display resolution and will be the strategic basis for the eventual launch of an Apple Television,” he said.”
Crothers reports, “Citing one of his reports, he continued. ‘Starting with the new iPad 3, images on all future Apple devices and displays will appear visually identical and with extremely accurate colors and images. Why does Apple need to introduce its own Apple Television with an actual TV screen as opposed to just relying on an Apple TV streaming box connected to some other brand of TV? Because all existing TVs produce inaccurate and inconsistent colors and images that will be poor matches to Apple’s own iPhones and iPads. Consumers will love the fact that everything including their personal photos, TV shows, movies, and videos will all look exactly the same on all Apple devices.'”
Read more in the full article here.
MacDailyNews Take: With apologies to the good doctor, Apple may or may not deploy a Retina display when they do or do not launch an “Apple television,” but the average consumer wouldn’t recognize color consistency across displays if it walked up and took a whizz on his leg.
And, Mr. Crothers, referring to a rumored “Apple television” as “Apple TV,” the actual name of a shipping product now in its 3rd generation, isn’t only sloppy, it’s also confusing and lazy.