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Nexus 7: Google’s Napoleonic moment

“Napoleon, ruler of France from 1803 to 1815, rose to power by conquering most of Europe, creating an imperial monarchy and fashioning a set of laws that for the most part still stands in force today. He formed alliances and partnerships with dozens of countries and established France as the empire of the era. And then he made the mistake of invading Russia in 1812,” Gene Marks writes for Forbes. “With supply lines stretched and his forces weakened, Napoleon suffered a humiliating series of defeats and was eventually forced to retreat. His reputation broken and his enemies strengthened, Napoleon eventually found himself, at the age of 46, sentenced to exile.”

“Like Napoleon’s obsession with the resources of Russia, Google continues to fall in love with the potential riches of the consumer market. They’ve been investing millions in their YouTube channels. They recently expanded Google+ to take on FaceBook and announced a new version of their Google Hangouts services where users can broadcast their videos to unlimited viewers,” Marks writes. “The other week they unveiled a re-design of their ads to allow for even more eyeballs. At their last conference, they showed off a special pair of Internet friendly glasses.”

Marks writes, “But the Napoleonic moment is the latest announcement of the Nexus 7. It’s a $200 tablet aimed directly at Apple’s iPad and Amazon’s Kindle Fire. I can understand the temptation. It’s a big market. With a lot of potential. But there’s too much risk. If Napoleon had just settled down and focused on exploiting his core client countries he would likely have ruled for many more decades. If Google were to focus on just the business market, they could do the same. But instead they’re reaching, perhaps over-reaching, for consumer riches.”

Full article, with a bunch of seemingly paid-for gobbledegook about Microsoft’s Surface vaporlets, here.

Related articles:
A smaller iPad would spell doom for everyone else – July 6, 2012
AP reviews Google Nexus 7 tablet: It’s no iPad; better than Kindle Fire, but lacks storage space – July 2, 2012
Spec Shootout: Apple iPad vs. Google Nexus 7 vs. Amazon Kindle Fire vs. Microsoft Surface – June 28, 2012
Analyst: Google Nexus 7 threatens Microsoft Surface, Amazon Kindle Fire, not Apple’s iPad – June 28, 2012
Analyst: Amazon, not Apple, should worry about Google’s tiny screen Nexus 7 tablet – June 27, 2012
Google sells tiny screen tablet aimed at Amazon’s tiny screen Kindle Fire – June 27, 2012
Google ‘Nexus 7′ tablet ships in July with Tegra 3, 7-inch display, $199 for 8GB, $249 for 16GB (with video) – June 27, 2012
Apple’s revolutionary iPad widens lead as tablet sales surge – June 15, 2012
Apple’s massive domination of tablet market unabated as Amazon’s tiny screen Kindle Fire demand tumbles – June 5, 2012
Apple’s iPad remains dominant in Q112 while Amazon’s tiny screen Kindle Fire fizzles – June 4, 2012
Amazon’s tiny screen Kindle Fire shipments have dropped off a cliff – May 9, 2012
Amazon’s Kindle Fire shipments fizzle to anemic 4% market share – May 4, 2012

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