“In great news for the mobile app market, app retention rates are improving as app publishers shift from an early focus on ‘downloads’ to more mature customer acquisition and retention models. The overall app industry improved retention rates 19% over the last year. App publishers for the iPhone and iPad saw the greatest success, with retention rates 52% higher than those on Android,” Daniel Ruby reports for Localytics. “Among customers who first downloaded a phone or tablet app in 3Q 2011, compared to 3Q 2010, both one-time usage and long-term retention numbers improved. One-time usage of apps dropped over 15%, from 26% to 22%. More importantly, those who used an app more than 10 times in the following months improved 19%, growing from 26% to 31%.”
“But not all apps are created equally. Delving deeper into the retention and user metrics, iPhone and iPad users are 52% more loyal to their apps than Android users. A healthy 35% of Apple iOS users launched an app more than 10 times after downloading, compared to 23% of Android users. The average Android app also suffers from 24% one-time usage rate compared to just 21% one-time usage rate for iPhone and iPad,” Ruby reports. “iPhone’s far greater app retention rates is also an echo of the 94% retention rate of iPhone itself compared to 47% for Android (Piper Jaffray).”
Read more in the full article here.
MacDailyNews Take: Smart developers will take note, if they haven’t already.
[Attribution: MacNN. Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]