“Baidu Inc. said Apple Inc. will be entitled to a share of advertising sales after the Chinese company’s search-engine was added as part of a software upgrade for iPhones in China,” Mark Lee reports for Bloomberg.
“The revenue-sharing agreement with Apple follows similar accords between Baidu and manufacturers of handsets that use Google Inc. (GOOG)’s Android operating system, Wang Jing, vice president at Beijing-based Baidu, said in a phone interview today,” Lee reports. “He declined to disclose the commercial terms.”
Lee reports, “Apple said this week it will offer Baidu’s search-engine as an option for iPhone and iPad customers, and add Chinese-language support for its Siri voice technology, as the world’s most valuable company tailors its products for Chinese consumers. Baidu, which fields about 80 percent of China’s Web searches, is prepared to incur costs to add smartphone users by offering services such as music streaming for free, Wang said.”
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