“Kogan is slapping a 6.8 percent tax on customers accessing the company’s website on the Internet Explorer 7 (IE7) browser,” Stephanie McDonald reports for Computerworld.
“The world first tax will be applied to all products on the Kogan.com website when accessed through IE7,” McDonald reports. “‘Internet Explorer 7 has long since passed its use-by date. It’s a constant source of frustration for our web guys and we’re sick of burning cash on a browser that hit the market nearly six years ago. It goes against everything Kogan stands for,’ said Ruslan Kogan, Kogan founder and CEO, in a statement. ‘It’s not only costing us a huge amount, it’s affecting any business with an online presence and costing the internet economy millions of dollars.'”
McDonald reports, “Customers can avoid the tax by using other non-Internet Explorer browsers, such as Chrome, Mozilla, Safari and Opera. ‘We don’t believe our customers are to blame for Internet Explorer 7, so we have included a popup on the site which encourages them to avoid the tax by simply upgrading their browser,’ Kogan said.”
Read more in the full article here.
MacDailyNews Take: Bravo, Kogan! Every online retailer should follow suit immediately!
[Thanks to MacDailyNews Reader “James Wigg” for the heads up.]