“It doesn’t matter what your opinion of Apple is. It’s the only tech company in the world that can make a specific promise to its customers,” Ben Bajarin writes for TIME Magazine.
“The promise is that every year, without needing to buy new hardware, your experience will get better. The way it delivers upon that promise is by releasing new software innovations for all its hardware (Macs, iPhones, iPads, etc.) on an annual basis,” Bajarin writes. “If you’re an Apple customer you can expect that every single year Apple will look to solve current and future problems by making your computing products more useful and more functional through software updates.”
Bajarin writes, “This is not something that we can say about every company with a software platform. Google struggles immensely with this promise: Even a year after its most recent software release, less than 10% of Android devices are running the latest software. Microsoft has had a better history of getting new software in the hands of its customers at the time of release but its software updates come every three years or more when it comes to Windows, and every two years or so when it comes to its mobile software… In the end, I believe the market will appreciate Apple’s attention to detail and its desire to bring customers the most innovative software on an annual basis.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]