Apple’s iCloud is the difference between great and excellent

14 years ago

“Apple knows how important iCloud is to the success of iOS and OS X,” Ben Brooks writes for The Brooks Review.

“It’s hard to disagree with the notion that a large part of [Apple’s] ’just works’ ideology is: seamless integration of hardware and software. That’s easy with laptops, that’s easy with mobile, but it’s hard if you want the seamless integration between two different (or same for that matter) devices. This is why most of us nerds love Dropbox sync, because Dropbox makes it easier to work on two Macs in a back and forth scenario. This is what iCloud is trying to solve between not only Macs, but Macs and iOS,” Brooks writes. “This is why iCloud success is crucial to Apple.”

Brooks writes, “I would be surprised if iCloud wasn’t a very large part of WWDC this year. Apple will be putting the finishing touches on iCloud’s integration with iOS and Mac OS X, but they will also need developers to give widespread adoption to its use for the service to catch on. This should scare Microsoft and Google, but more than that I think it should scare Dropbox. As much as I love Dropbox, iCloud is easier. A widely adopted, seamless, fast, robust iCloud is the greatest threat to Apple’s competitors — and this time around I think Apple knows it.”

Read more in the full article here.