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Why have Amazon’s tiny screen Kindle Fire shipments dropped off a cliff?

“Once hailed as the first true rival to the iPad, Amazon’s Kindle Fire no longer seems to be much of a threat to Apple’s tablet,” John Paczkowski reports for AllThingsD. “The Fire had no impact on Apple’s March-quarter iPad sales. Indeed, during the company’s second-quarter earnings call, CFO Peter Oppenheimer said Apple is selling new iPads ‘as fast as we can make them.’”

“And, according to the latest data from IDC, global Fire shipments dropped from 4.8 million units in the fourth quarter of 2011 to less than 750,000 units last quarter,” Paczkowski reports. “From 16.8 percent to about 4 percent worldwide market share in a single quarter. That is a swift and ugly decline.”

Paczkowski reports, “’The lower priced iPad 2 has seemed to offset some of the original threat of the lower priced Fire,’ Barclays analyst Ben Reitzes says. ‘Many consumers seem willing to pay $399 for a feature packed tablet with a strong and developed ecosystem rather than $199 for a relatively underpowered tablet.'”

Read more in the full article here.

MacDailyNews Take: Why waste your money on inferior plastic junk when you can have the utmost in quality?

[Thanks to MacDailyNews Reader “Dan Kennelly” for the heads up.]

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