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Samsung looks to rival Apple iPhone with new 4.8-inch Galaxy SIII Android phone; many analysts unexcited

“Samsung Electronics unveiled a new top-of-the-range Galaxy smartphone in London on Thursday, updating the most direct rival to Apple’s iPhone with a larger touch screen and more powerful processor,” Paul Sandle and Tarmo Virki report for Reuters. “Samsung said the new Galaxy SIII model would go on sale in some markets in late May and around the world from June. The new Galaxy SIII model will have a 4.8 inch touch screen, 8 megapixel camera and will use the latest version of Google’s Android software.”

Sandle and Virki report, “Analysts said the expected massive marketing campaign and features of the handset – billed as the official smartphone of the London 2012 Olympics – were likely enough to generate strong sales, but the launch left many of them unexcited. ‘It is not an eye-catching device that will overwhelm consumers,’ said IDC analyst Francisco Jeronimo… ‘Samsung must make the most of a 4-5 month window of opportunity with the Galaxy SIII before Apple changes the game once more with its next generation iPhone,’ said Geoff Blaber, analyst at CCS Insight.”

“The new Galaxy will be powered by Samsung’s quad-core microprocessor [Exynos 4 Quad, based on British chip designer ARM Holdings Cortex A9], which the company hopes will also be used in handsets made by HTC and Motorola, as well as Apple, its biggest customer for components,” Sandle and Virki report.

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