“Apple’s reach will grow to new, untapped markets within the U.S. over the next two years with store-within-a-store retail outlets set to expand at Target and Walmart,” Neil Hughes reports for AppleInsider.
“Analyst Gene Munster with Piper Jaffray noted that while Apple currently has just 250 retail locations in the U.S., the company has the potential to reach many new customers by expanding its micro-store concept,” Hughes reports. “Currently, Walmart has over 3,800 locations in the U.S., and Target has 1,700 stores. Munster expects Walmart to be a significant partner for Apple in expanding the company’s presence, as Walmart has better rural distribution.”
Hughes reports, “Apple is currently testing its store-within-a-store concept at two Target locations, and 23 more stores will be added before the end of the year.”
Read more in the full article here.
Related articles:
New Apple store-within-a-store displays appear inside Walmart – April 16, 2012
Apple store-within-a-store outlets coming to Target this year, sources say – January 6, 2012