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Forrester CEO: Apple will decline in the post Steve Jobs era

“Apple will decline in the post Steve Jobs era,” George Colony blogs for Forrester.

“Sociologist Max Weber created a typology of organizations in his 1947 book The Theory of Social and Economic Organization,” Colony writes. “Charismatic organizations are headed by people with the ‘gift of grace’ (charisma from the Greek). ‘He is set apart from ordinary men and treated as endowed with supernatural, superhuman, or at least specifically exceptional powers or qualities.’ Followers and disciples have absolute trust in the leader, fed by that leader’s access to nearly magical powers. ‘Charismatic authority repudiates the past, and is in this sense a specifically revolutionary force.'”

“Sound familiar?” Colony asks. “When Steve Jobs departed, he took three things with him: 1) singular charismatic leadership that bound the company together and elicited extraordinary performance from its people; 2) the ability to take big risks, and 3) an unparalleled ability to envision and design products. Apple’s momentum will carry it for 24-48 months. But without the arrival of a new charismatic leader it will move from being a great company to being a good company, with a commensurate step down in revenue growth and product innovation. Like Sony (post Morita), Polaroid (post Land), Apple circa 1985 (post Jobs), and Disney (in the 20 years post Walt Disney), Apple will coast, and then decelerate.”

Read more in the full article here.

MacDailyNews Take: iCal’ed. We’ll check back in 48 months to see if the decline has begun or not.

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