Canucks have turned their back on homegrown Research In Motion.
“Research In Motion Ltd. has been ousted from the top spot for smartphone shipments in its home market for the first time, trailing Apple Inc.’s iPhone,” Hugo Miller reports for Bloomberg. “RIM, based in Waterloo, Ontario, shipped 2.08 million BlackBerrys last year in Canada, compared with 2.85 million units for Apple, data compiled by IDC and Bloomberg show. In 2010, the BlackBerry topped the iPhone by half a million, and in 2008, the year after the iPhone’s debut, RIM outsold Apple by almost five to one.”
“BlackBerry, one of the biggest consumer brands to emerge from Canada, had enjoyed more loyalty among locals who embraced its made-in-Canada roots. BlackBerry’s loss of domestic preeminence shows the iPhone’s user-friendly features and wealth of apps trump other considerations, said Paul Taylor, a fund manager at BMO Harris Private Banking in Toronto,” Miller reports. “‘For RIM, in its home market, to lose that No. 1 position to iPhone is strategically important,’ said Taylor, who manages about $15 billion in assets, including RIM and Apple shares. ‘It does identify, even with a home-country bias, how consumers are responding to the greater functionality of the iPhone.'”
Read more in the full article here.
MacDailyNews Take: There is a pervasive stench in Waterloo. That stench is death. Apple’s dinosaur slaughter proceeds apace.
[Thanks to MacDailyNews Readers “Fred Mertz,” “Yelkin,” and “David E.” for the heads up.]
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