Today “we have hundreds of channels to choose from, DVR technology to make sure we don’t miss any show we really want to see and, more recently, a plethora of OTA (over the air) TV shows and video podcasts popping up on the Internet,” Tim Bajarin writes for TIME MAgazine. “And while we’ve had major advances in TV technology that includes color TV, cable and satellite programing and apps related to TV at our disposal, the actual means for finding the shows we want to watch is about the same. In my youth, it was the TV guide that helped me find what was on TV, while today it’s the interactive programming guide.”
“While the interactive programming guide is much better then the analog TV Guides of the past for finding what’s on television, its user interface is mediocre at best… As someone who has followed Apple for 30 years, tracking Steve Jobs and watching the way he thought close up, my experience from years of scrutinizing Apple and Jobs makes me think that there are probably three key goals behind his strategy to reinvent TV,” Bajarin writes.
• Create and maintain a very large database of content
• Employ Siri to make content easy to find
• Use iCloud to seamlessly sync all devices
Much more in the full article – recommended – here.