“I saw a lot of commercials last night that were cute. Funny dogs. Smiling, mischievous babies. Lovable polar bears,” Jim Cramer writes for Real Money. “I saw some stupid ones, too, like the insulting and endless demeaning of women by GoDaddy, or something about a kid relieving himself in pool. I guess that was an ad for porta-potties?”
“But there was one ad that struck me as the most honest, most riveting and most compelling of all,” Cramer writes. “You see, the game had just ended, and Colts great Raymond Berry ran the Giant gantlet with the Lombardi Trophy. Suddenly it seemed like every other Giant pulled out an Apple (AAPL) iPhone to snap pictures of the moment.”
Cramer writes, “One after another after another. And I said to myself, there it is, not some pet dangling a bag of chips or some headlights killing vampires or King Elton getting trapdoored. Nope, there was an ad worthy of Steve Jobs and the company he built.”
Full article here.
[Thanks to MacDailyNews Reader “Viridian” for the heads up.]
Exactly. Apple didn’t need to advertise because there products were all over the place. Every commercial with a Tablet had an iPad. The promo for the Super Bowl app was an iPad and an iPhone.
When you are #1 you get free advertising through the simple fact that your products are everywhere.
“Their.”
Thank you for caring about our language, auramac.
Yes, thank you auramac. Too few among us care much any more. It’s parts of the slippery slope to being dumber than dumb. Just check out the public schools.
Advertising at Super Bowl for Apple would have been redundant.
I guess the pros use iPhones, leaving the rest for the bush leagues….
I also thought Samsung’s ad for the Galaxy Note was pretty good for Apple. It showed how desperate Apple’s competitors are to get anything on the air to tarnish the iPhone. Those “fanboy” spots got progressively worse, and the train wreck climax last night was a wonder to behold.
Yep, exactly. Plus, that phone is huge. 5.3″ screen. That is too big. Also, the stylus?!? We all know what SJ said about the stylus.
That stylus was the “you got to be kidding” moment
I was waiting for the slide-out keyboard after that.
Or the memory card slot.
Get 2 and they’d be useful. At a chinese restaurant…
Actually one is useful too. I used to chew my pencil while thinking on a writing. Or you can just stick some cotton on the edge in case you need to pick your ear…
No kidding on the stylus. I laughed when I saw that, and started to wonder if they were hawking Palm Treos or something.
When my wife saw that commercial, she just asked, “Why not get a DS?”
It’s NOT a stylus — it’s a PEN.
That works just like a stylus. 🙂
I guess a STYLUS is the next big thing. LOL.
Goddam right!
It’s 1995 all over again!
😉
History repeats itself. Everything old is new again.
“Technology is cyclacle.” -30 Rocl
AND if it doesn’t have a VGA port, I don’t want it!
Yeah… The next big thing is already here.*
*Coming soon.
Well, I can’t swear that they were all iPhones, but during Madonna’s “Like a Prayer” the stands were alight with Flashlight apps. What? No one carries Bic lighters to concerts anymore?
I thought Cramer was going to say it was the Samsung commercial. That was a pretty convincing way to get people to stay away from Samsungs products (and by default, towards the competitor they implicitly deride in their commercial).
Actually, Samsung’s misguided attempt to lampoon Apple was a misfire… what it really did was to say that Apple is the one to beat.
Comparative advertising is a time bomb for advertisers – Samsung needs better advice.
Only Avis has been able to sustain a marketing campaign based on their #2 position.
“We’re Samsung, and we try harder”?
Nah, they won’t go there.
Usually correct, unless you do it properly like Apple did in the Mac vs. PC spots.
Samsung’s misguided attempt to lampoon Apple was a misfire…
It was a brilliant ad!
1) It taught us that you have to be an brain compromised airhead that dances around to marching bands and fake retro glam rock and get shot out of a cannon in order to like Samesung OtherApple junk.
2) It wasted Samesung $MILLIONS! I bet it ate up MAJOR profits from their 2011 OtherPad. I like that.
Way to go Samesung! More ads please. Keep ’em coming! 😳
Do you really think a $2.6 million dollar commercial ate up major profits? Apple is Apple’ worst enemy. Samsung already had the best commercial when they said ” Why would we want to build another iPhone? We want to build the BEST phone. Apple products are steeply overpriced and that is going to be the downfall. They will be the next company to take a major hit..oh and the dividend announcement?! Wait till you hear the news about to come out of Cupertino….
Didn’t I read somewhere already that it was a $10 million ad? And Apple is its own worst enemy? Well, that might be open to debate, but when one company (Apple) gets the occasional hangnail, and everyone else keeps chopping off limbs and bleeding out, it becomes a mighty one-sided debate. Everyone else keeps trying to redefine what “best” is, knowing that it basically just has to be “different” from Apple to fit in their definition of “best”: big screen (big phone), 4G (doesn’t really work well yet), really thin (at one end, thick on the other), colors (fashion statement or fashion faux pas?), slideout keyboard (really?), stylus (to do what? circle something on a map?), and so on. Overpriced? Yeah, overpriced if it were junk. You get what you pay for; people are beginning to learn that. And, well, everybody is always waiting for the next piece of news to come out of Cupertino.
Aj, did you use your stylus on your sammy sung to write your comment? So comical.
Why isn’t anyone willing to wait in line for a Samsung phone?
SOMEONE might be willing. There would have to actually be a line for us to find out.
Yes, but but what Samsung REALLY needs are better products!
Apple has reached the pinnacle of visibility that it has the luxury of not having to spend millions to advertise itself. Every tweak, every twist, every little moves it made, even though it does not make its presence felt physically, it sends vibrations of fear among the competition. Even if it does not intend to do so, Apple has inadvertently create a vibrant industry of rumormongering around it. Blogs that were dead would come alive if they include Apple link baits; newspapers like NYT too have to descend into the depths of immorality and lies to generate page hits.
To attain the amount of presence that Apple has, Samsung has to spend billions in order to staunch Apple’s advancement. To the competition Apple is the apparition.
Yes, the Samsung ad.
It’s a “we’re #2 but we’re better” campaign like “I’m a Mac/I’m a PC.”
Except when Samsung started the campaign they weren’t #2.
Funny thing, they are now.
====
Who would have ever thought we’d see this day…? Apple #1, the standard choice. And yet they’re still APPLE 🙂
Okay, MDN has been claiming this day would come. They just missed one thing… dislodging Windows was a decades long war. So Steve Jobs went around them in mobile. Which is BIGGER.
Cramer and is more of an iDiot than the rest of you freaks! lol…. 1st off to assume everybody is using a CrApple iPhone is iDiotic at best. Especially since the numbers alone dictate that way more smartphones in America….. AREN’T iPhones! lol….. You fools are simply seeing things that aren’t even there. Like when someone buys a brand new green car, they suddenly start seeing many more than there really is! 😀
Hey Monkeyboy, whenever I see people using smartphones, easily 90% are iPhones. Around half the people I work with use iPhones, one uses an Android, the rest use feature phone’s, and there are about thirty people there. When I travel on the London Tube the majority of people are using Apple devises, when I see people in coffee shops using laptops the greater majority are Apple.
Here’s a tip for you, shit-for-brains; ‘denial is not a river in Egypt’
Yes, but remember that not so long ago, we Mac users… the term Apple user wasn’t even CONCEIVABLE.. were in the VAST minority. VAST.
Complacency got Microsoft, RIM, Sony and a slew of others where they are today…
sliding down the tubes toward irrelevance and oblivion. QUICKLY!
Let’s hope Apple is smarter! A LOT smarter!
Stay foolish. Stay hungry! Right?
Goddam right!
How friggin’ blind do you have to be to NOT be able to see how many players were working iPhones during the post-game celebration last night? And, how juvenile do you have to be to come up with stupid names like “iDiot” and “CrApple”?
Listen, Mr. Efron… trot off to Newegg.com and get started on your newest “custom” gaming machine. Really, it’s going to be sweet. Make sure you trick it out with Windows 7. Monarky… the junior college cousin of Malarkey.
Apple understands that marketing is not the same as advertising.
Abso-freakin-lutely!
1984 was a pretty long time ago. Apple doesn’t need to run an ad in the most expensive time slot of the year to get attention these days.
-jcr
That ad remains the yardstick against which all other SuperBowl ads are measured. I was longing for something as innovative, impactful, and just plain stunning to appear in this year’s ad lineup, again.
indeed… very cool…
@Monarky
I see that Apple’s success got you to crawl out from under a rock, because you are flumoxed and more than a little jealous of Apple and the iPhone.
We Apple guys don’t have to waste time on non Apple sites to try to feebly prove a point.
If you were confident about what you say you wouldn’t feel it necessary to go to an Apple site and say dumb things.
Apple doesn’t need Superbowl ads. Superbowl needs Apple products. What a perspective!!!
Calm down, folks! Please stop feeding Monarky. He is the type that posts bait just to watch the indignant Apple fans jump for the hook. Ignore them and they will move on.
Hey Guys,
Sure enough, if you look at the video of 2012 trophy procession, compared to 2011 trophy procession, there is a marked difference in ‘snap shot video cameras’.
Take a look:
2012: iPhone video camera
2011: FlipVideo cam
The Vox Populi have spoken. The iPhone has reached ‘zeitgeist status’.
Hey! REad this in the article:
…”It was just a collection of the most cool, most idolized competitors in the world whipping out their favorite device”…
Gee! Guys! These are absolutely unknown and insignificant EVERYWHERE ELSE than in the States!
Can you read this?
Super Bowl is NOT the “world’s most awaited event” at all… It is purely “local”… US keep in mind that the rest of the world CAN have totally other needs and wishes than you folks…
A large section of Americans are very insular. (Only 37% of Americans have passports). When they speak of “the world”, they mean THEIR world, which of course consists of America. They choose to remain unaware of the world outside. Not knocking it, just saying.
Apple had free product placement even before they were cool, since everyone in Hollywood used Macs!
Samsuk Got Owned 😉