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Bernstein analyst sees $204 billion in Apple customer ‘lifetime value’ rising to $373 billion by end of 2014

“Sanford Bernstein’s Toni Sacconaghi this afternoon weighed in with his latest think piece on Apple (AAPL), musing about the question of whether Apple stock should be treated like that of a cable company,” Tiernan Ray reports for Barron’s.

“‘We believe that rather than being a transactional company with volatile revenues, Apple is a platform company with stable, almost annuity-like revenue streams, driven by strong user lock-in,’ writes Sacconaghi,” Ray reports. “The apps and other content that go into Apple’s i-devices give it 90% or greater customer repurchase rates, he notes, with an implied ‘annual churn’ for the iPhone customer base of less than 5%, which is “far better than the 15%+ reported for most cable/telco companies,’ he observes.”

Ray reports, “Sacconaghi computes the ‘lifetime value’ of an Apple iPhone customer at $700 to $900, $600 to $650 for the Mac, and $275 to $300 for the persona who buys an iPad. The ‘net present value’ of those customer valuations is $204 billion right now, likely going to $293 billion in fiscal 2013 (ending September of that year) he estimates, and to $373 billion at the end of fiscal 2014, he projects.”

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