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What Apple should do with its $100 billion in cash: Buy Hollywood

“‘Kill Hollywood,’ is the latest battle cry from Silicon Valley. If you are Paul Graham, that’s not a bad way to motivate young would-be founders to create new startups,” Erick Schonfeld writes for TechCrunch.

“But what if you are Apple, trading spots with Exxon on any given day for the most valuable company in the world, with nearly $100 billion of cash in the bank, looking for the next industry to overturn to keep fueling your growth? There aren’t that many new markets out there that can make a difference to Apple at this point. Hollywood is one of them,” Schonfeld writes. “If you are Apple, however, you don’t want to kill Hollywood. You want to buy it.”

Schonfeld writes, “Before TVs can become more than a hobby for Apple, there is a major roadblock it must get past. The reluctance of Hollywood to license its best movies and TV shows at the price Apple wants to pay.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Edward Weber,” “Dow C.,” and “Carl H.” for the heads up.]

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