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Trying to put Apple’s mind-bending numbers into some sort of context

“Simply looking over the numbers, it might be hard to wrap your head around what Apple just announced for their Q1 2012 results,” MG Siegler writes for TechCrunch.

“A company this big is not supposed to be able to nearly double revenue year-to-year. Nor are they supposed to more than double profit. But Apple did both. The numbers are so big that they almost seem like they should be typos — especially coming after a quarter that was a ‘miss’ (though we can now clearly see what a joke that ‘miss’ was),” Siegler writes. “So perhaps it’s best to point out some bigger numbers and to frame some of them in ways to make them easier to understand. That’s what all of Twitter seemed to be doing anyway during the earnings call this afternoon.”

“Apple’s cash hoard alone is worth more than all but 52 companies on Earth, as Dennis Berman notes,” Siegler writes. “Apple earned more money last quarter than the entire company was worth (in terms of market cap) just eight years ago, as Mathew Ingram relays from Eddy Elfenbein… It was only October of 2010 when Apple passed Microsoft in terms of revenue. At the time, Apple posted $20.34 billion — they’re well beyond double that now. Microsoft’s most recent quarter saw record revenue of $20.9 billion. Again, Apple came in at $46.33 billion.”

Siegler writes, “Apple’s profits for the last quarter exceed Google’s entire revenue for the last quarter, as Farhad Manjoo points out. And it’s not even close ($13 billion to $10.6 billion). Think about that for a second. And actually, Apple’s profit for the entire year now beats Google’s revenue for the entire year, as Marcel Molina points out. That gap is likely to get bigger given the most recent quarter.”

Much more in the full article here.

[Thanks to MacDailyNews Reader “Joe Architect” for the heads up.]

Related articles:
After Apple’s absolutely epic quarter, maybe the Street will finally wake up? – January 25, 2012
MacDailyNews presents live notes from Apple’s Q112 Conference Call – January 24, 2012
Apple stuns Street with massive $46.33 billion record revenue; all-time record Mac, iPhone, iPad sales – January 24, 2012

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