“Apple Inc. is expected Thursday morning to unveil a new digital-textbook service at an event in New York,” Jessica E. Vascellaro reports for The Wall Street Journal.
“The announcement is expected to focus on tools for building digital textbooks, people familiar with the matter have said, as Apple aims to spur the creation of content tailored to iPads,” Vascellaro reports. “The Cupertino, Calif., company is expected to target a broad range of schools and publishers with the offering.”
Vascellaro reports, “Apple co-founder Steve Jobs had long complained about the grip that incumbent educational publishers had on learning. He argued that the system could be improved by developing cheaper education materials… An Apple senior vice president, Eddy Cue, its frontman on media matters, is expected to be on stage during Thursday’s [10am ET] event at the Guggenheim Museum.”
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