“Target said on Thursday that it planned to add Apple centers at 25 of its retail locations this year,” Stephanie Clifford reports for The New York Times.
“A Target spokeswoman, Dustee Jenkins, described the tests as ‘expanded displays’ of Apple products, but declined to say how the merchandise would be arranged or whether there would be Apple store-like displays to showcase it,” Clifford reports. “Target currently sells some Apple products, like iPads and iPods, but it does not sell Macintosh computers. Ms. Jenkins declined to comment on whether the test centers would include computers.”
Clifford reports, “Apple already has mini-stores within Best Buy locations, but enlarging its presence at Target would make the computer, phone and music brand more accessible to everyday shoppers who are not necessarily looking for electronics.”
Read more in the full article here.