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Why Apple bought Anobit

“Apple (AAPL) finally confirmed earlier reports that it bought Israeli semiconductor startup Anobit Technologies. Apple did not confirm the price, which is believed to be between $400 million and $500 million,” Erick Schonfeld reports for TechCrunch.

“Apple bought Anobit for two reasons: its flash memory controllers are a key component of all Apple’s leading products (from iPads and iPhones to MacBook Airs), and in one fell swoop it just added a large team of chip engineers to payroll,” Schonfeld reports. “Do not underestimate how important those chip engineers are. Apple had at least 1,000 chip engineers. Roughly 160 of Anobit’s 200 employees are also engineers, thus they instantly represent more than 10 percent of the total number of chip engineers at Apple.”

Schonfeld writes, “In computers, whether PCs or post-PCs, everything starts with the chips. By designing its own chips and building out a world-class chip engineering team, Apple is investing in its ability to keep creating more post-PC devices for years to come.”

Read more in the full article here.

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