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Not even considering Android or Windows Phone devices

“Last week, I bought an iPhone 4S. I hadn’t planned on buying one, but my upgrade became available eight months ahead of schedule, and I couldn’t help myself,” Matt Alexander writes for The Loop. “When I learned that my upgrade was available, my mind didn’t stop for a moment to consider an Android or Windows Phone device, I simply went straight to the Apple Store and bought a 4S.”

“There was not a moment that I pondered the purchase, or contemplated an iPhone competitor, I just took the new information regarding my upgrade, and went directly to an Apple Store,” Alexander writes. “You might suggest that it’s because I’m some sort of ‘fanboy’ (or ‘fanboi’ depending on how skewed your vocabulary is), but if you have read what I have had to say for the past two months on ONE37 and The Loop, you’ll know that’s not the case.”

Alexander writes, “Of course, Android marketshare is growing, but do you really think the users are dedicated? Is there really anything about Android that makes users averse to switching to something else? When reaching an upgrade, does the average user know precisely what they’re going to get next and why? In building the iOS platform, Apple has removed the need for much of what I used to be cognizant of. With AirPlay, I no longer concern myself with how I can play a video on my television from one of my devices. With iCloud, as long as my phone is connected, I have backups, seamless contacts, and calendars. With iMessage I can text internationally for free without thinking about it. As such, as the market stands, I have no compelling reason to seriously consider switching to another platform.”

Read more in the full article here.

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