“Tomi Ahonen has compiled a fascinating data set on 42 major countries’ smartphone penetration rate,” Horace Dediu reports for Asymco. “The compilation is based on Netsize Guide, Informa, Google and Ipsos data. It is a complex sample with multiple possible sources of error… However, this is a breakthrough. It’s the first time I’ve seen this level of detail at a country level in the public domain.”
Dediu reports, “ITU data shows that at the end of 2010 there were 5.4 billion global subs. This survey was conducted more recently so the total is likely much higher (perhaps around 6 billion). The survey thus covers about 72% of the world. That implies that at least 90% of the market remains unserved.”
Much more in the full article, with excellent charts, here.
MacDailyNews Take: Headroom.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]