“Yesterday, news broke that Apple was able to steal a Hewlett-Packard executive to run its British Isles channel, and there are continued rumblings that Apple is looking for star power in a person to run its global channel program,” Larry Walsh reports for Channelnomics.
“The Register reported yesterday that Apple appointed Trevor Evans, a HP Personal Systems Group channel sales director, to run its nascent channel efforts in the United Kingdom and Ireland,” Walsh reports. “Evans, a well-known HP channel leader on the other side of the pond, was on leave when his resignation came. He’s expected to start at Apple in January.”
“On this side of the pond, Apple is continuing its methodical search for a channel executive star to build and run its global business channel program,” Walsh reports. “From what channel chiefs tell Channelnomics, the person Apple is looking for is not just someone who can build a channel program, but lend immediate credibility to Apple’s channel efforts and ambitions.”
Walsh reports, “The entry of Apple in the channel shouldn’t come as a surprise. Businesses have steadily increased adoption and support of Apple products as users demand Macs, iPhones and, increasingly, iPads, in the workplace. Many major vendors, such as Juniper Networks and Intel, have long offered employees the option of a Mac or Windows PC. Apple has always serviced the business market, even if it only wants to talk about consumer sales.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]