“Nancy Luo didn’t expect an answer when she e-mailed Steve Jobs one Wednesday evening two summers ago,” Robert McMillan reports for Wired. “But less than a day later, an Apple emissary knocked on her door at the University of Chicago Hospitals.”
“The iPad had hit the market just four months earlier, but the young, tech-savvy residents at the hospital were already using Apple’s tablet to access medical data on the go. Luo thought that with some internal tweaking, she could measure whether the students were actually saving time with the iPad. ‘I just wanted to see if maybe Apple wanted to help us out,’ she remembers,” McMillan reports. “Jobs didn’t get back to her, but at 5:21 a.m. the next day, she had an answer. Luo didn’t even read the e-mail at first, assuming it was some sort of automatic response. But when she did, she was amazed. The note was from an Apple employee named Afshad Mistri, who offered to swing by the hospital later that afternoon — he just happened to be in Chicago that day. ‘Your e-mail was forwarded to me for follow up from Steve,’ wrote Mistri, Apple’s medical market manager, the company’s go-to guy for the medical industry.”
McMillan reports, “Afshad Mistri is Apple’s secret weapon in a stealth campaign to get the iPad into the hands of doctors. And it’s a campaign that seems to be paying off.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]