“We spent some time Saturday morning reading the Kindle Fire feedback on Amazon.com,” Philip Elmer-DeWitt reports for Fortune. “There were 3,678 write-ups in all, nearly half of them (47%) glowing five-star reviews that basically said the same thing (Typical headline: ‘Outstanding value at $199’). What interested us, however, were the 491 (13.3%) one-star reviews. They are relevant because the number of Kindle Fires being returned to the store is likely to be an undisclosed material factor in Amazon’s results this quarter.”
“Unlike Apple, which reports unit sales to the SEC every three months, Amazon has never told investors how many Kindles it has sold. The best we have are guesses, like the estimate released Friday by IHS iSuppli that Amazon will ship 3.9 Kindle Fires this quarter compared with 18.6 million Apple iPads,” P.E.D.reports. “The satisfaction ratings for iPads, however, are off the charts. The Kindle Fire? Not so much.”
P.E.D. reports, “Using 90% of the 13.3% one-star reviews as rough measure, this suggests that nearly half a million of the estimated 3.9 million Kindles to be shipped this quarter will be returned.”
Read more in the full article here.
MacDailyNews Take: Anyone who gives the Kindle Fire even a 4-star rating has never touched an iPad and/or is mentally deficient.
[Thanks to MacDailyNews Reader “Dominick P.” for the heads up.]
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