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A rare inside look inside Apple Retail and the company’s ‘Spot-the-Shopper’ technology

“A Black Friday visit to the Apple Store in Palo Alto, Calif., offered a glimpse of the new technology Apple is using to speed purchases,” Brian X. Chen reports for The New York Times.

“A store employee, Diego Aguirre, demonstrated an internal application running on iPod touches that, for the last few weeks, has had the ability to show the in-store location of a shopper who has come to pick up a purchase,” Chen reports. “An iPhone owner can use the free Apple Store app to shop before entering the store. When she arrives, the app’s location feature alerts store workers on their [iPod touch units], and they can find her and bring over her purchases.”

Chen reports, “Sixteen customers used the app’s location feature to claim gear at the Palo Alto store on Friday, Mr. Aguirre said.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]

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