NY Times’ Pogue reviews Amazon’s tiny-screen Kindle Fire: Sluggish, ornery, unpolished

12 years ago

Amazon’s new Kindle Fire is “a chunky-thick, seven-inch, shiny black tablet. It’s actually running Android, the Google software that powers a lot of cellphones and other companies’ tablets, but you’d never guess it,” David Pogue reports for The New York Times. “Amazon has plastered over the Google design until not a speck of it is left showing.”

“The Fire is not nearly as versatile as a real tablet. It is designed almost exclusively for consuming stuff, particularly material you buy from Amazon, like books, newspapers and video. It has no camera, microphone, GPS function, Bluetooth or memory-card slot,” Pogue reports. “There is a serviceable e-mail program, but no built-in calendar or note pad.”

Pogue reports, “Most problematic, though, the Fire does not have anything like the polish or speed of an iPad. You feel that $200 price tag with every swipe of your finger. Animations are sluggish and jerky — even the page turns that you’d think would be the pride of the Kindle team. Taps sometimes don’t register. There are no progress or ‘wait’ indicators, so you frequently don’t know if the machine has even registered your touch commands. The momentum of the animations hasn’t been calculated right, so the whole thing feels ornery… It needs a lot more polish; if you’re used to an iPad… its software gremlins will drive you nuts.”

Read more in the full review here.

MacDailyNews Take: One naturally thinks that a 7-inch screen would offer 70% of the benefits of a 10-inch screen. Unfortunately, this is far from the truth. The screen measurements are diagonal, so that a 7-inch screen is only 45% as large as iPad’s 10-inch screen. You heard me right: Just 45% as large.

If you take an iPad an hold it upright in portrait view and draw an imaginary horizontal line halfway down the screen, the screens on these 7-inch tablets are a bit smaller than the bottom half of the ipad’s display. This size isn’t sufficient to create great tablet apps in our opinion. While one could increase the resolution of the display to make up for some of the difference, it is meaningless unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one quarter of their present size.

Apple has done extensive user testing on tough interfaces over many years and we really understand this stuff. There are clear limits of how close you can physically place elements on a touchscreen before users cannot reliably tap, flick, or pinch them. This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet apps… The 7-inch tablets are tweeners. Too big to compete with a smartphone and too small to compete with an iPad.

These are among the reasons we think the current crop of 7-inch tablets are going to be DOA. Dead On Arrival. Their manufacturers will learn the painful lesson that their tablets are too small and increase the size next year, thereby abandoning both customers and developers who jumped on the 7-inch bandwagon with an orphaned product.

Sounds like lots of fun ahead. – Steve Jobs, October 18, 2010

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]