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Why Apple can’t keep the iPhone 4S on the shelves

“Demand for Apple’s new iPhone 4S is so high that the company can’t keep enough of them in stock, and customers at Apple stores, AT&T stores, Verizon Wireless stores, and Sprint stores are leaving empty-handed if they haven’t reserved an iPhone 4S in advance,” Bill Snyder reports for InfoWorld. “Lack of inventory is never a good business strategy, but in this case, the red-hot demand comes despite a barrage of negative publicity about problems, and alleged problems, with the iPhone 4S’s software.”

“The news comes from a survey by Deutsche Bank analyst Chris Whitmore, who found that nearly all of the 30 Apple stores he checked were running out of phones every day,” Snyder reports. “Demand that heavy is even more striking given that more than 4 million were sold in the first three days the new iPhone was available.”

Snyder reports, “Consumers apparently have a lot more faith in Apple than they do in the Chicken Little tech press that seemingly panics any time a user files a complaint on a vendor website — and despite my ink-stained DNA, I have to agree with them.”

Much more in the full article here.

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