“Given the position that Apple Inc. has, Amazon.com Inc. and Barnes & Noble Inc. are likely to be playing just against each other for second place as long as Apple rules the game,” Rex Crum reports for MarketWatch.
“Apple Chief Executive Tim Cook claimed as much at a company event on Oct. 4, when he said the iPad was the ‘undisputed’ king of tablets, and cited industry research that said 75% of all tablets sold were iPads,” Crum reports. “According to Michael Walkley of Canaccord Genuity, the future is likely to remain Apple’s to own. ‘New entrants such as Amazon could disrupt the [market] dynamics into holiday sales,’ he said, but added that the 7-inch screen models like those from Amazon are more of a threat to other Android-based tablet makers than the iPad.”
Crum reports, “Walkley estimates that Amazon will claim about 3% of the tablet market in 2011, with sales of about 2 million devices. B&N’s Nook Tablet hadn’t been announced when Walkley made his forecasts on Nov. 3.”
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