“Never wasting an opportunity, the sellers of the rimless spectacles Apple’s Steve Jobs wore are capitalizing on the attention surrounding his death,” Alex Frangos blogs for The Wall Street Journal.
“Power Bloom, the Asian distributor of Mr. Jobs’s go-to glasses, German-made Lunor Classic Rund PP, turned its booth at a Hong Kong optical trade show into a small Steve Jobs shrine,” Frangos reports. “In a display case were a pair of the glasses and a photo of Mr. Jobs together with the following text: ‘Steve Jobs 1955-2011: We have lost an ultimate genius. What he has left us are his overwhelming ideas and his favorite glasses.’ On manufacturer Lunor’s homepage, there’s a photo of the glasses with the simple text: ‘THE GLASSES OF STEVE JOBS.'”
Frangos reports, “Sales have ‘dramatically increased’ since Mr. Jobs died, said Garick Tsui, marketing executive for Hong Kong-based Power Bloom. A pair of the minimalist glasses retail for about $450, he said.”
Read more in the full article here.
MacDailyNews Take: Crass opportunism or fitting tribute?