“Mouses, point-and-click, and tablets all existed before Apple, but Apple found a way of getting a lot more people to use all of those than had occurred previously with Xerox PARC, Microsoft or whoever. The same thing – in my view – is going to happen with Siri,” Eric Jackson writes for Forbes.
“I’ve been out of the speech business for a few years now, but Siri is so much more advanced than any other speech application I’ve seen. And, there appears to be significant mainstream interest in the app in a way I’ve never witnessed before,” Jackson writes. “The fact that Apple is putting some big marketing dollars behind it is also significant.”
Jackson writes, “I’ve argued that Siri is training folks to get their information in a new way than plopping themselves in front of a search box on their PCs or post-PC devices. Over time, they will come to trust Siri more and more for their information retrieval needs. That will divert search queries to Siri instead of Google. That means AdWords doesn’t get to work its magic against those queries and Google ad revenues go down – maybe significantly. And in that way, Siri is a Google Killer.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Dominick P.” for the heads up.]