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Apple’s ‘iTV,’ Steve Jobs’s last project, may transform home entertainment

“In his recent biography of Steve Jobs, author Walter Isaacson says the Apple visionary revealed to him that he had finally ‘cracked’ the problem with TV and was working on what he called an ‘integrated television set,'” Joshua Topolsky reports for The Verge via The Washington Post.

“Dubbed ‘iTV’ by the tech press, the late Jobs’s final project appears to be the creation of Apple’s own TV product and content solutions to compete with cable,” Topolsky reports. “In the latest version of its mobile operating system (iOS), Apple expanded a technology called AirPlay to include device “mirroring” between the $99 Apple TV and the iPhone, iPod touch or iPad. The technology allows you to beam content from your mobile devices to your television, including video, audio and even games in real time. Suddenly, what you can do with your TV is a much larger offering.”

Topolsky reports, “Apple is making the device in your hands the hub in your living room simply by interfacing through the Apple TV. Imagine if the company decided to produce a line of televisions with similar technology built in. The Apple TV already runs the same mobile OS as the company’s phones and tablets — why wouldn’t a TV set? … [Apple] could change the entire paradigm of TV-watching and home entertainment. Instead of being locked into big, messy plans on big, messy devices, you may find yourself picking and choosing your services like you pick your apps, perhaps paying a small fee each month to keep the fresh content coming in.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Edward Weber” for the heads up.]

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