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Why Apple’s amazing Siri is a Google killer

“It’s now been a couple of weeks since Siri debuted as part of Apple’s iPhone 4S,” Eric Jackson writes for Forbes. “The response from most people has been very positive.”

“However, in my opinion, Siri is tremendously under-valued. People see it as it is today, which is already the best voice recognition application in history,” Jackson writes. “But people (including high-priced sell-side Wall Street analysts) fail to see where the puck is going for Siri. Siri will be vastly more improved in as little as 2 years from now. And the boundless number of applications using Siri will explode.”

Jackson writes, “In the way that the January 2007 launch of iPhone set a ripple in the ocean that would eventually overtake Research In Motion in an all-out tsunami, I believe Siri’s launch this month spells a future crippling of Google’s business.”

Here’s why:
1. Siri works
2. Siri has personality
3. Siri is very difficult to copy
4. Siri helps own the customer experience for Apple
5. Siri will vastly improve in the next 2 years based on all the data it’s amassing
6. When Siri opens up its API to 3rd party developers, this thing’s growth and adoption will go ballistic

Jackson writes, “Ultimately, Siri is intended to be a Google killer. It won’t happen overnight. Research in Motion didn’t collapse after the iPhone was released in January 2007. In fact, RIM hit all-time highs 7 months after iPhone’s introduction. It’s only now — 4.5 years after its introduction — that we see how iPhone caused RIM’s slow-motion car crash. It might take that long for Siri to inflict that much harm to Google and Google has lots of cash to throw at the problem. But we might be watching the beginning of the end of Google, thanks to innocuous introduction of Siri in the 4S.”

Much more in the full article, including explanations of each of the six points above, here.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]

Related articles:
Siri: Apple’s secret weapon in war with Google – October 26, 2011
Apple’s Siri makes Google and Microsoft look foolish; begins to cast shadow over the industry – October 25, 2011
Morgenthaler says Apple’s iPhone 4S Siri is ‘seriously underrated’ (with video) – October 21, 2011
Nervous Google and Microsoft bad-mouth Apple’s revolutionary Siri – October 21, 2011
Apple debuts first iPhone 4S Siri television ad (with video) – October 21, 2011
Android chief not interested in turning Android devices into personal assistants – October 19, 2011
iPhone 4S’s snide, sassy, amazing Siri has plenty to say – October 18, 2011
Ars Technica reviews Apple iPhone 4S: A Siri-ously slick, speedy smartphone – October 18, 2011
Bajarin: Apple’s iPhone 4S with Siri launch a pivotal moment in tech, but many missed its significance – October 17, 2011
Apple gave Siri AI personal assistant its edge – October 16, 2011
PC Magazine reviews Apple iOS 5: The best phone and tablet OS, Editors’ Choice – October 15, 2011
PC Magazine reviews Apple iPhone 4S: Editors’ Choice – October 15, 2011
Wired reviews Apple iPhone 4S: The ‘S’ stands for Siri, a life-changer, the reason people should buy this phone – October 12, 2011
USA Today’s Baig reviews iPhone 4S: Apple takes world’s finest smartphone to even loftier heights – October 12, 2011
WSJ’s Walt Mossberg reviews Apple iPhone 4S: Siri artificial-intelligence has to be tried to be believed – October 12, 2011
NY Times’ Pogue reviews Apple iPhone 4S: Conceals sheer, mind-blowing magic – October 12, 2011

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