Site icon MacDailyNews

Samsung employs guerrilla tactics to ambush Apple’s iPhone 4S launch in Sydney

“Samsung has ambushed the launch of the iPhone 4S by offering $2 smartphones in a temporary shop just metres away from the official Sydney Apple store,” Ben Grubb reports for The Sydney Morning Herald.

“A queue – longer than that outside Apple’s store – was seen outside the Samsung ‘pop up’ store at 8am today, with those in line hoping to get their hands on a new Samsung Galaxy S II smartphone for the nominal price of $2,” Grubb reports. “Some waiting in line had been there since Monday, with the store only letting the first 10 in line each day receive the $2 phone. Those waiting since Monday were those wanting the next day’s batch of phones.”

Grubb reports, “The iPhone 4S, Apple’s latest revision of its smartphone, goes on sale at 8am on Friday. Sydney school students Tom Mosca, of West Hoxton, and Wil Batterham, of Chatswood, both 15, have lined up outside Apple’s George Street store before Friday’s iPhone 4S launch. They arrived at 10.30am yesterday.
The two boys – who are good friends and first met in line waiting for the iPad 2 earlier this year – said many people had approached them trying to convince them to stand in the Samsung line instead of the Apple line. ‘There’s this guy who has come up to us trying to convince us to buy the Samsung Galaxy S II two days in a row now,’ said Tom. ‘And he’s an idiot.'”

“Two people Fairfax spoke to in Samsung’s line – brother and sister John, 19, and Jessica Kim, 20, from Lidcombe and Burwood respectively – said they would sell their $2 Samsung Galaxy S II smartphones to go on a trip to India… [Regarding Tom and Wil lined up in front of the Apple Store]: ‘They’re waiting three days to pay the full price of the iPhone,’ said John, suggesting they could’ve waited in Samsung’s line and paid $2 for the Galaxy S II and sold it and used the funds to purchase an iPhone 4S.'”

Read more: http://www.smh.com.au/digital-life/mobiles/samsung-ambushes-apples-iphone-4s-launch-in-sydney-20111012-1lk0d.html#ixzz1aaFNAKEJ

Read more in the full article here.

MacDailyNews Take: Way to finance purchases of other goods and services, Samsung!

Exit mobile version