Apple CEO Tim Cook is different than Steve Jobs, Tim Carmody writes for Wired. “He’s the global business thinker. And he’s the taskmaster. He’s there to give you the key details, clear away the crap and refocus everyone on the big picture. If Jobs took visible pride in finally bringing The Beatles’ music to the iTunes store, Cook took equal public pride in bringing Apple’s retail stores to China and continuing to expand there. And beyond there, to everywhere.”
Carmody writes, “That’s what excites him. That’s what challenges him. That’s where he wants to take Apple.”
“Maybe that’s boring to folks who are ready to write down the company’s prospects if it doesn’t put on the show they want to see,” Carmody writes.
But it’s not boring at all, especially if you understand just how far the company’s come, and how much work there still is to do.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “JMS in TX” for the heads up.]