“Apple slipped in a quieter announcement today amidst the iPhone 4S chaos: The launch of a new app called Cards, which lets you create a real, physical card from your iPhone by taking a photo on your camera and choosing from a simple selection of 21 different designs,” Alicia Eler reports for ReadWriteWeb. “Then Apple mails for $2.99 (U.S.) or $4.99 (elsewhere). You receive a push notification directly to your iPhone as soon as the card arrives at its destination.”
“Since Apple broke the news about the Cards app, shares of American Greeting Corp., American Greetings, Carleton Cards, and others have slipped, according to reports on The Globe and Mail,” Eler reports. “Cards will be a free download app, launching on October 12 with iOS 5.”
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