“Prosper Mobile Insights recently released a report of its ‘Simultaneously Media Usage Survey,’ which interviewed 25,000 respondents in June,” Adyty M reports for IBTimes. “The survey showed that Blackberry was on top for households with incomes $150,000 and up.”
“Among the wealthiest group of smartphone owners, 11.3 per cent have BlackBerry, 10.9 percent own iPhones and 7.2 percent have Android smartphones,” Adyty M reports. “The same is the case with the people in the income group of $100,000 to $149,000, where 21.2 percent use Blackberry and 19.1 and 15.8 per cent have iPhones and Android, respectively.”
“The iPhone does have a slight edge over Blackberry in the upper-middle income group of $75,000 to $99,000. About 20 percent in this category prefer the iPhone, topping Blackberry users at 18.7 percent,” Adyty M reports. “Android, which is less preferred in the higher income group, is people’s choice in the middle-income group, whose household income ranges from $35,000 to $49,000, with 14.3 percent of smartphone owners.”
“Blackberry owners, who often are professionals, businessmen or managers, are not very active users of apps or mobile online multimedia, and only 59.5 percent download apps, compared with 85 percent of the iPhone users, the survey says,” Adyty M reports. “The most probable reason for Blackberry overshadowing iPhone, other than the price difference, is its multitasking ability. The iPhone doesn’t allow third-party apps to run in the background, thereby forcing the user to do things one at a time, closing the running app to open another, which is a sticking point for many.”
Read more in the full article here.
MacDailyNews Take: That bit about multitasking being the reason is just bull excrement thrown in by the scribbler of the article and is not found anywhere in the Prosper Mobile Insights’ report. Apple’s iOS has allowed third-party apps to run in the background since the release of iOS 4 on June 21, 2010.
The most likely reason why BlackBerry is still hanging on in higher income classes is that, in general, older people tend to make more money and, in general, older people also tend to be behind the curve when it comes to tech. They likely lug Dell laptops around, too. They’ll catch up – or die off – eventually.